Hot Rod Show April 1967 Marmorhallarna

The flyer for the April 1967 Hot Rod Show in Marmorhallarna.

Photo by Ryde Brundin, courtesy of Maths Pålsson.

Harald Sannum's 1959 Chevrolet Impala of Trondheim, Norway. Photo by Ryde Brundin, courtesy of Maths Pålsson.

Photo by Ryde Brundin, courtesy of Maths Pålsson.

Sven Sandberg's 1932 Ford 5-window coupe - The Glowing Coupe. Photo by Ryde Brundin, courtesy of Maths Pålsson.

Photo by Ryde Brundin, courtesy of Maths Pålsson.

Göran Silfors' 1932 Ford roadster - Early Bird. Photo by Ryde Brundin, courtesy of Maths Pålsson.

A purple Metallic version of Lars-Erik Johansson's 1931 Ford roadster. The car was previously known as the Orange Fink. Photo by Ryde Brundin, courtesy of Maths Pålsson.

Bengt Wennergren's 1931 Ford Model A roadster. Photo by Ryde Brundin, courtesy of Maths Pålsson.

Photo by Ryde Brundin, courtesy of Maths Pålsson.

A 1928 Ford Model A coupe. Photo by Ryde Brundin, courtesy of Maths Pålsson.

Photo by Ryde Brundin, courtesy of Maths Pålsson.

Bo Sandberg's 1959 Ford Thunderbird - Surfin Bird. This iteration of the car had been given a Cadillac Capri Aqua Metallic by Yankee Custom Parts. Photo courtesy of Tim Rommedahl.

Photo by Ryde Brundin, courtesy of Maths Pålsson.

"Hemini", Photo by Ryde Brundin, courtesy of Maths Pålsson.

Photo by Ryde Brundin, courtesy of Maths Pålsson.

Two Hot Rod Show's were held in Marmorhallarna in Stockholm, Sweden in 1967. The first took place April 5-9, 1967 and was called International Hot Rod Show.
The reason was that Acke Nordström and Gamen had invited several cars from England and Norway. The show had about 19000 visitors over five days!

After hosting the 1966 Hot Rod Show, Gamen felt that he had to up the game, so he let Matti Johansson and Lennta Möllberg buy 49% of the shares in the show. Matti and Lenna jumped on a plane to California, where they tried to convince Ed "Big Daddy" Roth about coming to Sweden. Unfortunately, they were not able to meet his demands, as Roth wanted full hospitality. Paid travel, housing, food and more, in addition to 10.000 USD in cash and free shipping for his cars and trikes, both ways. Instead, they ended up buying a custom made "Hot Rod Show" T-shirt design that they brought home a load of to sell at the 1967 Hot Rod Show. Sweden was not ready for Roth's monster shirts, and only about 20 shirts were sold during the show. The remaining shirts were sold to Gunnar Olsson's company Roach Sweden. After the failed Roth affair, Matti and Lennta got tired, and sold their share of the show to Picko Troberg.