Joesph "Joe" Brienza of West Islip, New York. Joe bought his first car, a 1929 Hudson coupe, around 1949/1950 . He was 13 years old at the time, and he had to pay 15 bucks for the old car. The Hudson was in a good shape, and Joe just did ards and ends on it. There were few houses were Joe lived, and hardly any cops, so he used to drive the Hudson to school and park it around the corner so no one would see him.
In 1951, Joe bought a 1949 Mercury that he installed a 1948 Cadillac flathead in. The Mercury went trough many stages, and after 6 months, Joe swapped the Cadillac flathead for a quicker 1950 Oldsmobile engine. In 1954 Joe bought a 1929 Ford Model A coupe and a 1948 Mercury chassis that he turned into a ratty hot rod. The quarter windows were filled in, and the top was chopped 4 inches before Joe channeled the body 10 inches over the frame. Because of the long Mercury chassis, Joe decided to extend the cowl. Power came from a 1951 Cadillac engine that was hooked to a LaSalle tranny and a 1941 Cadillac rearend. The build took around 6 months. It was a fun car to ride around in, but as Joe didn't like "rat rods", he sold the coupe and traded his 1949 Mercury for a 1936 Ford 3-Window Coupe in 1956. He sold the Model A without the Cadillac engine, so that went in to the 3-Window Coupe as soon as Joe got the '36 home. The engine was hooked to a Lincoln side shift tranny, and a 2 speed Columbia rear end. After the 3-Window coupe followed an Oldsmobile powered 1949 Mercury, a 1929 Ford pickup, a 1934 Ford 5-Window coupe, a 1937 Ford, another 1937 Ford with a 1938 Ford grille, a 1937 Lincoln Zephyr and a 1951 Ford Victoria. In 1957 Joe bought a 1934 Ford Convertible. He found the car as a beaten down stocker in a horse barn. The convertible was filled with horse manure up to the dashboard, and the farmer sold it to Joe for $35. Joe spent the next two years, working six hours a night, seven days a week on the car. After Joe had invested more than 1,500 hours in the car, the old Ford had been turned into a trophy winning show car named "The Brienza Special". The Brienza Special landed the cover of Custom Rodder December 1958 shortly after it had been completed. It went on to gain national recognition after it landed the cover of Hot Rod Magazine August 1959. The interior of the Brienza Special featured hidden stitch tufts and buttons. The rug consisted of real white bear skin. The upholstery was done by Baldwin Auto Upholstery. At the time Joe built the car and took it to the upholstery shop, he worked as an automobile mechanic. At the upholstery shop the owner of the shop was so impressed with the car that he offered Joe a job, telling him he would learn him the trade. Joe figured that he would rather do custom upholstery than crawl all over the ground full of grease, so he accepted the job. After building the '34, Joe was asked if he wanted to join the Bay Buggies hot rod club. They kept begging until he coined, and became a member.
After the '34, Joe customized a 1939 Chevrolet that he called The Brienza Special No. 2. The Brienza Special No. 2 was powered by a 400 Buick Nailhead engine, and as the '34, the '39 took many awards before Joe sold it to a guy in Kuiwait. After the '39, followed a 429 Cadillac powered 1960 Volvo. The little Volvo weighted only 1900 punds, so with a stock engine ut turned in low tens at the track. The Volvo was sold off, and Joe bought a burnt out 1935 LaSalle. The LaSalle had a history, and was originally customized in the early 1940s. After two years of hard and dedicated work, Joe had turned the LaSalle into an award winner as well.
Joe worked at Baldwin Auto Upholstery for 10 years. After 10 years he quit and went to work for Grummans Aircraft Company. At Grummans he upholstered airplanes. He was also making the backpacks for the astronauts. When the astronauts returned from the first moon-landing, Joe had the job of repairing the backpacks. Joe worked for Grummans for 5 years. After that he went into his own business with his brother. He worked with his brother for 10 years before he built a 6 car garage in his backyard. In the new garage, Joe worked with his wife for 24 years.
In 1986, Joe bought, restored and restyled another LaSalle, a 1934 LaSalle Coupe. Joe found this one in New Jersey. It was kept in a trailered body, and ut had bullet holes in the right rear panel and fender. In 2012 Joe decided it was time to build another hot rod. This time a fiberglass 1923 Ford Model T Roadster Pick-Up. In 2012 Joe was working on a Pinto powered 1980 Shay reproduction 1929 Ford Model A Roadster.
Joe Brienza's Cars
Joe Brienza's 1923 Ford Model T Roadster Pick-Up
Joe Brienza's 1929 Hudson Coupe
Joe Brienza's 1929 Ford Model A Coupe
Joe Brienza's 1929 Ford Model A Roadster Pick-Up
Joe Brienza's 1929 Ford Model A Roadster
Joe Brienza's 1934 Ford Roadster - The Brienza Special
Joe Brienza's 1934 Ford 5-Window Coupe
Joe Brienza's 1934 LaSalle Coupe
Joe Brienza's 1935 LaSalle Convertible
Joe Brienza's 1936 Ford 3-Window Coupe
Joe Brienza's 1937 Ford Sedan
Joe Brienza's 1937 Ford Coupe
Joe Brienza's 1937 Lincoln Zephyr
Joe Brienza's 1939 Chevrolet Coupe
Joe Brienza's 1949 Mercury
Joe Brienza's 1951 Cadillac Coupe DeVill
Joe Brienza's 1951 Ford Victoria
Joe Brienza's 1958 Chrysler New Yorker
Joe Brienza's 1960 Volvo PV
Did you enjoy this article?
Kustomrama is an online encyclopedia dedicated to traditional hot rod and custom cars. Our mission is to protect, preserve and share traditional hot rod custom car history from all over the world.
- Find out how you can become a contributor.
- Forward this article to a friend.
- Subscribe to our newsletter and receive updates on Joseph Brienza and other subjects featured on Kustomrama.
Help us make this article better
If you have additional information, photos, feedback or corrections about Joseph Brienza, please get in touch with Kustomrama at: email@example.com.
This Article Was Made Possible By:
SunTec Auto Glass - Auto Glass Services on Vintage and Classic Cars
Finding a replacement windshield, back or side glass can be a difficult task when restoring your vintage or custom classic car. It doesn't have to be though now with auto glass specialist companies like www.suntecautoglass.com. They can source OEM or OEM-equivalent glass for older makes/models; which will ensure a proper fit every time. Check them out for more details!
Do you want to see your company here? Click here for more info about how you can become a Kustomrama advertiser and supporter.